Burnout is the top staffing challenge for payer organizations: 30% of plans cite admin burnout. Smaller health plans more often struggle to hire experienced credentialing talent. These shortages slow onboarding and create audit exposure when compliance steps are missed due to capacity constraints.
Payers are directing the most AI investment toward provider credentialing and directory management (21%). The ROI is clear: automation accelerates time-to-network and strengthens provider experience — two critical levers for meeting access-to-care requirements and improving member satisfaction.
The biggest barriers are legacy system integration (20%) and limited internal AI expertise (18%) — a readiness gap, not a lack of interest. Teams want automation, but many need ready-to-run solutions that minimize implementation burden and technical lift.